American Girl is a line of dolls and accessories based on pre-teen-girl characters from various periods of American history. Pleasant Rowland began selling them by mail order in 1986. Since then, 14 million American Girl dolls have been purchased, as well as 123 million copies of books about their adventures.
In 1998, Pleasant Company became a subsidiary of Mattel, Inc.
The company's flagship line is a collection of historical 18-inch dolls that come with books and accessories. The dolls, representing 9-10 year old girls, live through important times in American history and provide a child's perspective of significant events that helped to shape the United States.
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